The Rules and Regs about Emailing and Texting People

Regulations around email and text marketing can be a bit nuanced.

Here’s the short version: Are you selling goods? Then you need consent.

1. Express Consent: If you’re trying to sell direct goods to potential clients, it’s essential to have their express consent to email or text them. This means you need their permission to send marketing messages related to your products or services. All messages must have an opt-out.
2. 2. Informational Emails: On the other hand, if the email is purely “informational” or meant to redirect the client to learn more about your offerings, the regulations are somewhat less strict. However, it’s always best to tread carefully and avoid spam-like behavior even in these cases.
3. Cold Emails: Surprisingly, even with tighter regulations on selling, it is still possible to send “cold” emails to potential clients. However, it’s crucial to be aware of the fine line between a well-crafted marketing email and an unsolicited spam message.

I’ve found some fantastic resources that delve deeper into these regulations, which I highly recommend checking out for a more comprehensive understanding:

• FTC CAN-SPAM Act Compliance Guide: https://lnkd.in/gAN7FfM6
• LeadPost CAN-SPAM Compliance Checklist: https://lnkd.in/dM3Y-TB7
• Understanding the Telephone Consumer Protection Act (TCPA): https://lnkd.in/gRRzM4Yy
• Introduction to SMS Compliance: https://lnkd.in/gihQZPd
• SMS Laws by State: https://lnkd.in/gqnAhd4Y

 

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