Unlocking the Potential of Recent College Graduates

As we gear up for the upcoming graduation season, employers are poised to welcome a fresh wave of talent into their organizations. Understanding what these college graduates truly desire is the key to successful recruitment.

Competition Is Fierce: According to a recent survey by the National Association of Colleges and Employers (NACE), employers planned to hire 14.7% more graduates in 2023 than in 2022. The class of 2023 was thus stepping into what’s described as a “very good to excellent job market.”

The Financial Reality: Graduates face unique financial challenges, including high inflation, a costly standard of living, and mounting student debt. The average debt per borrower is over $37,000 for federal student loans and nearly $55,000 for private loans. Many also grapple with credit card debt. To attract them, offering above-average starting wages and being transparent about it is essential. But what sets employers apart is the provision of financial education and tools to support graduates in managing their finances.

Impact and Values: Recent graduates, primarily Gen Z, seek employment with socially responsible organizations that align with their values. The rise of social and political consciousness, coupled with increased diversity, has made graduates more discerning about company culture. Employers supporting causes that matter and giving employees the chance to express their values are poised to attract them.

Craving Stability: In a post-pandemic world filled with uncertainty, stability is a top priority for Gen Z job seekers. Good benefits and a high starting salary follow closely behind. Graduates do their research to gauge a company’s stability and employee-centric approach before applying.

See also: Best Practices for Hiring Recent Graduates

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